WHAT WE DO
Our business is protected variety management, from development, evaluation through to commercialisation.
Citrogold is a leading South African variety development and management company. Since the late 1990’s Citrogold has successfully introduced and implemented new citrus varieties that have enhanced the competitiveness of the South African citrus industry. In addition Citrogold has introduced new sub-tropical varieties to the sub-tropical fruit industry and continues to build on this portfolio. Citrogold’s current product range includes citrus (oranges, lemons, mandarins, grapefruit), pomegranate, mango, macadamia and passiflora.
Citrogold offers plant breeders and developers a specialised platform for commercialising their new varieties both in South Africa and internationally. With a strong focus on technical evaluation of varieties, Citrogold is able to advise and guide breeders on the commercial potential of their varieties.
Citrogold offers early adopter growers the opportunity to participate in the early commercialisation of new varieties. Business models that include the implementation of limited plantings and recognise the growers’ investment and risk, are developed and tailor-made to suit the value of specific varieties, thereby improving the growers’ competitiveness & profitability.
OUR PRODUCTS
Your varietal needs are met by our diverse product range which includes citrus, mangos, pomegranates, nuts and other exotic fruit varieties.
CITRUS CATEGORIES
According to various studies, farmers (and other businesses) can be grouped into one of four different categories, viz. Experimental (3%), Early Followers (13%), Late Followers (68%) and Laggards (16%).
Each category of farmer has different approaches to farming in general and more specifically to levels of risk with experimental farmers being more open to taking risks.
When it comes to making choices of which cultivar to plant and how much, it could be that the experimental farmer would be more keen to try something new, while the late follower would take a ‘wait and see’ approach…Read More>>
OUR NETWORKS
Citrogold has established relationships with various South African industry bodies and regulatory authorities (Department of Agriculture, PPECB), research organisations (ARC and CRI), nurseries, growers, exporters and importers. Through these relationships, Citrogold has established a platform for variety commercialisation in the fruit industry, making it a leading company in this specialised area in South Africa.
Through the subsidiary companies and partners of Biogold International (the holding company of Citrogold), South African growers have access to new varieties from around the world and South African breeders also have a platform for the international commercialisation of their products. The Biogold network of subsidiary companies and partners is active in countries of the European Union (EU) and Mediterranean basin, United States of America (USA), South America, Australia and China.
CONTACT US
Feel free to drop us a line.
21 Weidenhof Street, Stellenbosch, 7600
